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Southwest Airlines

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Title: Southwest Airlines

Essay Details:

Subject: Business

Author: Frank M

Date: June 19, 2014

Level: University

Grade: A

Length: 19 / 5548

Essay text:

Given the hardships faced by like airlines in the last two years, Southwest Airlines no-frills approach to business is the ticket to success. Overview History Southwest Airlines has been operating for more than 37 years and was a result of Rollin King and Herb Kelleher. They began with one simple notion: If you get your passengers to their destinations, when they want to get there, on time, at the lowest possible fare, and make darn sure they have a good time doing it, people will fly your airline. What started as a small Texas airline has become one of the largest airlines in America, serving over 104 million passengers to 64 cities all across the country over 3,400 times a day...

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