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Southwest only uses fuel efficient 737s, which also allows them to save on maintenance and training costs. All these efforts have proven successful, as Southwest has managed to achieve the lowest operating cost structure in the industry.
Southwest has also created a truly unique culture in the airline industry that starts at the top with CEO Herb Kelleher, who is known as a visible, hands on, and party promoting leader. He has successfully infused this type of attitude into all aspects of the organization, and created a fun-filled working environment that results in hard working loyal employees who take care of each other as well as their customers...
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- The Use of Immorality in Order to Achieve Popular Rule
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