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Essay Details:
Essay text:
Do that and most of the rest takes care of itself.”
As long as this strategy is well known in its industry it has proved hard to copy. Let see what Southwest does and others do not.
There are two main strategic areas:
1. Operating Costs
2. People
1. Operating Costs
Southwest Airlines has the lowest fares among its competition. Its lowest fares partly came from low operational costs. What Southwest is doing?
Southwest flies one airplane type, the Boeing 737 series. The competitors are using all kind of airplanes and models. That saves millions for Southwest in maintenance cost, spare-parts inventories and mechanics training...
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