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Southwest Airlines

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Title: Southwest Airlines

Essay Details:

Subject: Business

Author: Donald B

Date: October 25, 2015

Level:

Grade: A

Length: 17 / 4931

Essay text:

Services are inseparable, variable, intangible and perishable. To manage these characteristics, the service firms have to develop a differentiated offer and keep on introducing innovations. The example used for a service organisation here is Southwest Airlines which offers a major service with accompanying goods. It is one of the most profitable and successful airlines in the world. It is known as an unusual company because it does not operate in the same way as all the other airline companies. Southwest Airlines, Inc. is a low fare airline based in Dallas, Texas. It is the largest airline in the United States by number of passengers carried domestically for any one year...

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