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The major success to their continued success was due to their low-cost model and competitors were aware that they cannot match Southwest Airlines low prices therefore, by dropping the price even lower; Southwest Airlines can force a company to go bankrupt.
In this executive summary, we conduct a Porter??s Analysis to investigate Southwest??s competitive environment. Suppliers include those who provided service/products necessary for Southwest Airlines to their business function. For Southwest Airlines, suppliers included mechanics (and other maintenance people), providers of fuel, food (the snacks that are offered)...
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