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According to a comparative financial data in 2004, Southwest had $4.8 billion in net income as compared to $3.8 billion for JetBlue and negative data for United, American, and Delta.
In 2002, Business Ethics magazine listed Southwest to its “100 Best Corporate Citizens”, based on the company’s excellent service for various stakeholder groups. In 2004, Southwest was awarded by InsideFlyer magazine for best Customer Service, best bonus promotion, and best award redemptions. In 2005, Southwest was recognized by Fortune magazine as the most admired airline in the world and among all industries and listed as number five among America’s Top Ten most admired corporations...
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