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Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Southwest's mission statement is brief and to the point. However, it lacks many of the components of a good mission statement. It does not address who its customers are, where the firm competes, whether the company is technologically current or not, whether the company is committed to long-term growth and financial health, and whether the company is responsive to social community, and environmental concerns...
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