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The airline began with one simple strategy: to get the passengers to their destinations when they want to get there, on time; at the lowest possible fares; and to make sure they have a good time on board. This approach has been the key to Southwest’s success. Currently, Southwest serves about 60 cities (in 31 states) with 101.9 million total passengers carried (in 2007) and with a total operating revenue of $9.9 billion. Southwest is traded publicly under the symbol “LUV” on NYSE and according to Money magazine it has been the nation's best-performing stock from 1972 through 2002. It has been in the top ten of FORTUNE's Most Admired Companies for six consecutive years (1998-2004) - a characteristic shared only by Berkshire Hathaway, General Electric, and Microsoft...
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Common topics in this essay:
- Identification and analysis Of Value Added And Non-Value Added Steps In Work Processes.
- Southwest Airlines' & Fuel Hedging
- Swedish Accounting Regulations V.S Canadian Regulations
- Transportation Costs and International Trade Over Time
- Ups Facing Increasing Fuel Costs
- Value Added Taxes
- The Future Fuel for Transportation
- soaring
- How Do Variable Costs And Fixed Costs Differ?
- Rising Costs of Fuel
- Soaring Gas Prices
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- Is Maritime Transportation losing out its competitive advantage over other modes of transportation like air and road transportation?
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