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The other problem is timing?he has little time and therefore, must be strategic about how this time between now and the deadline to apply for distributorship is used or spent. Ultimately, the problem is deciding if Coors is good business opportunity for Larry Brownlow.
2. Situation Analysis
a. Environmental Variables
i. The environment for Coors in Delaware was it an untouched state for brewery and the success of Coors in Delaware would largely depend upon the two wholesalers Coors was looking to bring into the organization.
ii. The technology used brew Coors is closely monitored and the recycling of the can (the exclusive form of packaging) was mandatory...
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