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The company is well established in South Africa but the current position has been reached as a result of conservative growth and there has been no expansion beyond the borders of South Africa.
An environmental analysis is required at both the level of the European Union (EU) and the country specific level to understand the legislation and constraints that may exist for foreign investors. The analysis covers the guidelines provided by the EU for a South African company exporting apparel to a member country. The point of entry selected to the is France because of the levels of disposable income, the retail friendly infrastructure as well as the access to a wider cultural base than what a typical English city would offer...
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