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Expansion of the company led to establish offices in L.A, Miami and Boston where new products were included to the company's line of products like pre-Columbian artifacts from Peru and Venezuela as well as burial artifacts from Africa. To respond to its customers' requests, Sorzal included replicas of authentic artifacts that fulfill the needs of gift buyers and consumers seeking decorative items. (R. Kerin, R. Peterson (2005). Strategic Marketing Problems cases and comments (10th Ed.).
The company witnessed an increase in total sales and a wide distribution of its products line. However, the increased competition and the limited supply of its authentic products forced the company to consider the offer of a mass-merchandise department store to carry a line of its products...
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Common topics in this essay:
- Sorzal
- Facing the competition from global giants
- Market Opportunity For E-Business
- Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment
- Opportunity Cost And The Free Market
- Sorzal Case
- Sorzal Corporation
- Sorzal Distributors, Inc.
- Sorzal Distributors
- Strategy to increase sales of repertoire brands
- sorzal distributors
- Turning obstacle to Opportunity
- Why is perfect competition often described as the ideal market structure? Compare and contrast with other known market structures.
- “Good fences make good neighbours.” Discuss this statement with reference to politics.
- Value Aligning Activities To Obtain Increase In Sales And Productivity
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