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These products were used to penetrate the market and to establish a respectable reputation. The products sell for high value and have higher gross margins. The existing products also make up the largest percentage of Sorzal’s sales. The new offerings of the replicas of the authentic artifacts are being sold in an attempt to expand Sorzal’s product line and target a customer base that is not willing to pay for higher-priced artifacts. This expansion comes from pressure from the firm’s clients. However, the new offerings only account for a small percentage of Sorzal’s sales.
2. How would one define Sorzal’s Business? How might accepting the contract affect Sorzal’s Business definition?
Sorzal’s is a distributor of primarily authentic items that sell at high value to a customer base, which is interested in the authenticity of the items...
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