SonyBMG Case Study

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Title: SonyBMG Case Study

Essay Details:

Subject: Business

Author: Polly J

Date: December 31, 2011

Level: University

Grade: A

Length: 30 / 8749

Essay text:

Despite the problems Sony BMG has dealt with in the past four years, they have stayed strong in their position as the second largest recording company. They have problems with their top executives and powered through new ideas which turned out to be some of the worst decisions. Sony BMG is dedicated to customer satisfaction and introducing artists into as many markets and divisions as possible. Problems • Sony and BMG executive clashing over management styles • Follow the Leader mentality • Inability to cope with Illegal downloading • Advertising their artists instead of themselves as a company SWOT Analysis (See Appendix Part A) The Music Industry The music industry is the largest art related industry in the world...

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