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But we can also see from the same figure that it has a very little market capture with regards to the quality of the products it provides. The main reason indentified by the researchers regarding this issue is price. VAIOs are generally much more highly priced than other brands of notebooks. This is again due to the level of quality of product. But the consumers are not always rational when it comes to quality and price. They generally tend to place the price on top of the buying criteria followed by quality, ease of use, compatibility among others.
So, because of this poor competitive performance, a successful repositioning strategy for Sony should be analyzed...
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Common topics in this essay:
- A Successful Marketing Strategy
- A Successful Marketing Strategy
- Apple v/s sony strategy
- Sony Global Strategy
- Sony repositinoning strategy
- Strategy to increase sales of repertoire brands
- Successful company strategy
- sony strategy
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