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Essay text:
The product development pipeline for Eye Toy included new games
produced by SCEE ("Eye Toy required" games requiring use of the Eye Toy) as well
as games produced by third-party developers ("Eye Toy enhanced" games not
requiring its use but promising an enhanced game experience if used).
Reasons for the success of Eye Toy Play and failure of the groove
From a strategic viewpoint, the Eye Toy was innovative and different from
the competition. The Eye Toy play was successful for a variety of reasons
in the game industry when it was launched. It was unique as it invoked a lot of
interest from gamers as well as non gamers and had broad demographic appeal
because of the hardware (the Eye Toy camera) even though some of the more
abstract games had been confusing...
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