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The strategic planning should base upon clear objectives in order to define the direction of all other plans. In definition, “objectives are the specific outcomes that an organisation wishes to achieve by carrying out its activities.” Objectives are the expected outcome of programmes of activity, and therefore they play a central role in planning. The importance of objectives can be reflected in many aspects.
Firstly, they help an organisation to determine its operation fields and carry out strategy. Those organisations who regard maximum profit as orientation, they will probably put the profit in the first place when carrying out strategies with objectives...
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