SONY ERICSSON

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Title: SONY ERICSSON

Essay Details:

Subject: Business

Author: Cora K

Date: January 3, 2016

Level:

Grade: A

Length: 7 / 1893

Essay text:

Sony Ericsson mobile communications is a fifty-fifty joint venture between Japan’s Sony Corp. and Sweden’s Ericsson AB. Their mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry (Sony Ericsson website) through combining Ericsson’s mobile technology alongside Sony’s expertise in consumer electronics (Kristine 2005). With headquarters located in London, Sony Ericsson became the sixth largest global mobile phone corporation in 2005 following closely behind competitor Nokia (Kristine 2005). Motivations for the joint venture alliance as well alternatives to a joint venture will be explored, concluding with an examination of the problems and strategies used throughout the alliance to aid Sony Ericsson to become a world renowned mobile supplier...

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