Sonic Corporation

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Title: Sonic Corporation

Essay Details:

Subject: Business

Author: Jacquline S

Date: February 7, 2015

Level:

Grade: A

Length: 6 / 1504

Essay text:

This was the beginning of a partnership between the two men . CURRENT INFORMATION In 1991 Sonic Corporation was the fifth largest chain in the fast-food industry, servicing in the hamburger segment, behind McDonald's, Burger King, Hardee's, and Wendy's. Sonic has and is still carrying the tradition of being a high-quality franchise-based organization in the Sunbelt states. The following case will be broke down into five different stages beginning with early strategies, problems, new strategies, a ratio analysis, and a recommendation. EARLY STRATEGIES UNDER TONY SMITH Tony Smith introduced the Top Hat as a drive-in restaurant that reduced start up cost by not having eat-in space...

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