Sonic Case Study

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Title: Sonic Case Study

Essay Details:

Subject: Business

Author: Vince L

Date: March 29, 2014

Level: University

Grade: B

Length: 12 / 3450

Essay text:

However, Sonic is reluctant due to the colder climates and their basis as a drive-in restaurant. Sonic should look at adding or combining capabilities to it's restaurants to increase competitiveness and make it easier for them to expand into other areas without limiting themselves. Situational Analysis In 1953, Troy Smith, the founder of SONIC and World War II veteran, was living in Shawnee, Oklahoma. Troy dreamed of owning his own restaurant business. In fact, he had already tried twice. Troy first owned a small diner called the Cottage Cafe. The income he received was barely enough to make a living for himself and his family...

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