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(2000) Management. 5th ed., USA: The Dryden Press.
De Wit, B. and Meyer, R. (2002) Strategy ? Process, Content, Context. 2nd ed., UK: Thomson Learning.
Dickson, P.R. (1997) Marketing Management. 2nd ed., USA: The Dryden Press.
Drucker, P. (1973) Management: Tasks, Responsibilities, Practices. New York: Harper and Row, pp. 61-65
Drucker, P.F. (1986) Innovation and Entrepreneurship ? Practice and Principles. 1st ed., N.Y.: Harper & Row.
Drucker, P.F. (2002) Management Challenges for the 21st Century. Great Britain: Butterworth-Heinemann.
Drummond, G. and Ensor, J. (2000) Strategic Marketing ? Planning and Control...
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