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Essay Details:
Essay text:
At the end of my proposal I hope to have at least 3-4 viable options that could be implemented in the Mary Kay Company to fix the problems mentioned above.
Introduction: The Problem
The problem facing Mary Kay Inc. today is that their incentive program is not working. Based on the data used in Mary Kay Cosmetics: Sales Force Incentives, the company introduced the VIP car program to motivate their consultants to sell their cosmetics. The top sellers would be awarded a step program of cars. Initially you would receive a red Grand Am and then a pink Cadillac. However, in doing this program they have ran into problems they had not thought of...
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