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Projections on sales were for size and type of containers, not for price. Keeping sale projections as they are and increasing price of the 5.5 oz package will be more profitable. More people showed more interest in the 5.5oz over the 10oz plus looking at competitors’ products it will be easier to get away with this price for 5.5 oz because of less competition close to that amount of oz. Also, it helps keeping the image of quality. Could also consider producing the 10oz at a higher price maybe at 6.95, which is the highest competitor price for a gel and that one had less ounces. Could justify by differentiation on quality and features...
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