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Essay Details:
Essay text:
Connecting framing and sensemaking
better enables us to examine how structural factors prompt and bound discursive
processes, affecting when and where frame contests emerge. We demonstrate the utility of
this approach by examining changes in the discourse of globalization. Using qualitative
and quantitative analyses of newspaper articles and corporate press releases, we trace
the emergence of globalization discourse, its diffusion, and the increasing contention
that surrounds it. Our findings show how and where globalization discourse emerged in
response to greater U.S. involvement with the international economy, and how later
frame contests over the meaning of globalization have depended on the interests of the
actors involved...
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