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The problem is to determine what is best for the society in this case. Because there is a difference between short term consumers' wants and long term consumers' welfare (Brown, 2005).
This issue can be very hard to handle, because it is not all companies market with a social conscience. In one hand consumers say they want healthier foods, but in the other hand, their behavior focus towards unhealthy foods. Some companies may have initiated sincere efforts to provide healthier products; however, it is complicated to modify the consumer's behavior in this regards (Knowledge@Wharton, 2005). As indicated by The Soy Daily (2003) over recent years rates of obesity have escalated rapidly, increasing consumption of diets high in fats and sugars, and declining levels of physical activity...
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Common topics in this essay:
- Marketing Information System
- Consumer Behavior And Marketing Strategy
- Consumer Buyer Behavior
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