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That goal would be to increase their profits.
Throughout Friedman's article he is continuously emphasizing the idea of social responsibility and he compares and contrasts examples of what exactly social responsibility entails. The businessman has the responsibility of conducting business with his employers, customers, and stockholders. But, he is constantly pursuing a way to gain profits. When a businessman is making a decision, whether or not he will receive a profit will in turn determine what decision he will ultimately make. He believes that businessmen who gives speeches and proclaim of making a profit is not his number one priority, would be a bold faced liar...
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