social network

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Pre-written Papers:

Title: social network

Essay Details:

Subject: Business

Author: Jessica S

Date: May 3, 2015

Level: University

Grade: A

Length: 2 / 540

Essay text:

The problem with Krispy Kreme (okay, there are many) isn't that the company has relied too heavily on myth or story-driven marketing, it is that the company has removed the story (and experience) from its product as it expanded into new markets. No brand story = no reason to buy Krispy Kreme donuts. Let me explain: Six or seven years ago, the nearest Krispy Kreme to my home was a seven-hour drive to Las Vegas. Whenever you were there, you made sure to stop by the Henderson store, waited in a long line watching the donuts fry, and enjoyed a hot original glazed right off the rack, while you selected your donuts...

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