Snapple Case Study

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Title: Snapple Case Study

Essay Details:

Subject: Business

Author: Donald A

Date: August 14, 2015

Level: University

Grade: A

Length: 4 / 1118

Essay text:

(ref. Exhibit 6 ? Pivotal Characteristics) This was evident in the initial mantra of the company "100% Natural" even before the company became Snapple (Unadulterated Food Products, 1972). o The purchase by Quaker and subsequent changes left the consumers feeling betrayed and left the impression of Snapple "selling-out". ? Replacement of spokesperson ("Wendy") and termination of contracts with radio personnel (Howard Stern) produced bad press and continued ? Distribution and subsequent growth of brand from 1987 to 1994 was in large part due to the growth of the network of small family owned distributors...

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