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Homemade freshness and endearing amateurism was a part of the Snapple brand. Some brands just want to have fun and from birth Snapple was one of them. In 1992, Boston-based Thomas H. Lee Co. purchased Snapple from the original owners for $27.9 million. Snapple's distribution channels and promotion were unconventional and it had very little supermarket coverage. Instead, it flowed through the so-called cold channel: small distributors serving hundreds of thousands of lunch counters and delis, which sold single-serving refrigerated beverages consumed on the premises. Small distributors were, they aggregated into a mighty marketing force...
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Common topics in this essay:
- Meet Your New Executives!
- My Strategies As Ceo Of Quaker To Save Snapple
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