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Essay text:
Snapple should focus on increasing market share in both the juice and soda drinking market segments. These segments have the greatest growth potential at this time, and represent the most significant opportunity for Snapple.
III. Snapple should avoid commercialized marketing efforts and over-stylized advertising used by other soft drinks, and instead should focus on being quirky, fun and offbeat.
Recommendations:
The following strategic recommendations should be implemented by Gregg Carman to move the sales process forward with Quick & Reilly:
· Schedule a Follow-Up Meeting with Cathy Ridley & other relevant parties...
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