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They introduced quirky names for their beverages like "Mango Madness". They got loud-mouthed DJ Howard Stern to promote their product. Unadulterated Food Corporation's entire ad budget went to Stern.
The iced tea, the funky names, the "all natural" appellation, and Stern's big fat yapper helped turn Snapple into wildly popular regional beverage.
Unadulterated Food Corporation expanded distribution to New England and California in 1988. Founder Leonard Marsh quipped the company would expand anywhere they could find competent distributor.
Within only a couple years, sales of the iced tea were $24 million and quadrupling every year...
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