Snapple

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Pre-written Papers:

Title: Snapple

Essay Details:

Subject: Business

Author: James L

Date: November 13, 2015

Level: University

Grade:

Length: 2 / 486

Essay text:

The reason for the failure can be attributed to a clash of cultures in which Quaker grossly underestimated the differences between its highly focused, mass market operating style and Snapple’s quirky, entrepreneurial and distributor oriented style. Among other things, Quaker systematically dismantled the brand's quirky, off-center image. They fired Wendy, "the Snapple lady," gutting a campaign that had helped build the brand and boost market share. Then they stopped advertising on the Rush Limbaugh and Howard Stern radio shows in favor of a more mainstream media approach. No one seemed to know exactly what the Snapple brand stood for any more, which can perfectly be seen in a research conducted by Deutsch Inc...

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