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On page 457, Solomon refers to social stratification. Social stratification refers to a creation of artificial divisions in a society: “those processes in a social system by which scarce and valuable resources are distributed unequally to status positions that become more or less permanently ranked in terms of the share of valuable resources each receives.” Solomon, 457.
Companies that appear “closer to the customer” seem to give customers more of what they want, where larger companies and retailers don’t have this specialization. Higher social classes tend to want a more specific product and are willing to pay the extra money to receive it...
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