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In that way, firms have to develop a competitive advantage.
In this work we are going to define what a competitive advantage is and how it can conduct to economies of scale. We are going to explain the actual situation of Ford and how the change in strategy is likely to benefit Ford’s future competitive advantage.
(Words not counted)
I) Briefly explain the concept of competitive advantage.
A competitive advantage is a position adopted by a firm to sustain more profit than the average of its industry and thus to possess an advantage over its rivals.
Firms can add value to their products through two opposite approaches: Cost and benefit advantage...
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