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On the other hand, franchise is as a business arrangement, in which knowledge, expertise and often a trademark or trade names are licensed to an operator.
Franchising has several important features:
? It is a marketing technique
? It involves a contract for a fixed period
? The franchisor grants a right to market its product or service and use its business name, trade name, business format and systems.
? The franchisee pay a fee and receives management support and marketing effort, and
? The cost of the franchise is an initial royalty and, usually, a subsequent royalty payment based on a percentage of sales...
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