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Lippitt’s “Six Priorities That Make a Great Strategic Plan” explains the best way a business can prioritize its time in order to reach a higher assurance of success. Lippitt begins her article with a brief discussion of Iridium, an unsuccessful telecom company who focused all of its resources on just one priority- becoming the technological leader. Iridium started off ahead of its competitors in 1985 when it opened for business. Iridium focuses solely on providing the most technologically advanced product and neglected to look at varying factors while weighing costs and benefits. Iridium succeeded in creating the most technologically advanced product, but it was also the most expensive and bulkiest product of its time...
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