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Her case study begins after she had been in her position within the marketing department for nine months. The company, Staples, had just recently come out of an antitrust lawsuit with the Federal Trade Commission regarding an attempted merger/acquisition of Office Depot, Inc. The image of Staples due to publicity had been damaged within the eye of the public and it was in the hands of Jeanne Lewis to revitalize the company’s image within the public. Her many ideas and innovative techniques have created great success within her professional career and has paved the way for the success of other companies who followed in her footsteps...
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