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The market for premium products is clearly growing faster than the total market, particularly in the small car market. Many customers will not compromise safety, quality, driving characteristics, and individualism (BMW Group, 2003). Though BMW currently caters to the premium automotive market, other high-end competitors such as Mercedes also have products positioned to capture the entry market. This paper will provide a situational analysis of BMW's newest product endeavor, the MINI. It will include a SWOT analysis, strategic marketing objectives, target market description, internal and external environment analysis, and strategic decisions...
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Common topics in this essay:
- Of Mice And Men: Mini-critique
- Dr Pepper Gives Away A Mini Cooper A Day
- Mac Mini Marketing Plan
- Marketing Mini-Project
- Mini BMW
- Mini
- Situational Analysis of BMW Mini
- The Bmw Mini
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- Bayerische Motoren Werke Aguninene
- Launching The Mini
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- THE MINI-LAPTOP CHANGING THE GAME
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