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I completely agree with these value propositions, these value propositions give satellite radio the edge against FM and AM radio.
Sirius's positioning statement is like any other business, it is trying to give the customers what they want and get the most customers from the pie. Sirius is a large company that is trying to create the best satellite radio service that consumers can get. Sirius wants people to know that it has more selection and fewer commercials than XM. There are a couple benefits that Sirius can provide to its customers; for example there are few or no commercials on their radio stations, and they don't have to pay much per month just to get their favorite genres...
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