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Essay text:
Through a constant investment in personnel skills and other sources, the company has achieved a sustainable competitive advantage, as well as a reputation for classy elegance.
This paper reveals the strategies that have been used by SIA, with backgrounds on their sustainability and sources of advantage, the way these strategies changed over the years and how to continue.
The slides for the presentation that accompany this paper can be found in the appendices.
1. Then & now: Strategical stability and change at SIA
This paragraph contains an evaluation of the value strategies of 1972 and the current value strategy and evaluates the changes that have been made...
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