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Rather than focusing on Schindler's success with custom equipment, the India operations would focus on standardized products. In addition, Schindler planned to outsource all of the manufacturing of components to local Indian suppliers with a few critical components being supplied by its European subsidiaries.
Schindler chose Silvio Napoli, a Harvard-educated MBA, as the head of the India expansion project. Napoli was involved in the planning of the Indian subsidiary and had worked closely with key Schindler executives on other strategic initiatives.
Napoli faced many obstacles while trying to implement the new strategies in this new subsidiary...
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