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Essay text:
Schindler, a prestigious Swiss company, discovered the huge growth potential of the construction industry in Asia. Accompanied with the fortune of the elevator industry, Schindler decided to enter the Indian market. Earlier market research conducted by Napoli has revealed that a 100% wholly-owned subsidiary is of strategic priority due to the lack of ideal partners and local networks in India.
To resolve the present challenges that Napoli face, there are numerous considerations – elevator market environment, government policies, targeting and positioning, product development, efficiency of logistics and supply chain, Schindler’s strategic approach to international operation, and potential human resource management conflicts...
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Common topics in this essay:
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