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Mr. Chocolate suggested promoting the brand’s Swiss origin in order to associate it with high quality manufacturing as the main element of the product image.
6) IDEAS FOR IMPROVED PACKAGING
It was discussed how the packaging could be improved to reflect the personality of Silvana Chocolates. The team agreed on Mr. Haagen Daasz’s proposal to use large wax seal as the products key symbol possibly with a reference to the products origin. A white, antiqued box is strengthening the exclusive image of the brand.
The proposition of Mr. Tesco to list the ingredients as a claim for quality on the top of the box was dismissed after some discussion...
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Common topics in this essay:
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