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Even though both markets are expected to grow, SAI needs to be aggressive in its investments for each of the markets to ensure SAI’s market share grows and defend against competitors.
In order to evaluate both proposals different measures such as the NPV, IRR, and PI are used. The reliability of these measures depends on the assumptions made regarding cash flow projections. Not only is that so, but also by adjusting the stance from a conservative to moderate or aggressive, the values of NPV, IRR, and PI could also be higher for either proposal. After going through the simulation a number of times, my result was the same...
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