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Essay text:
In this highly competitive marketplace, this capitalization ‘fooled’ investors and analysts into thinking that Sierra On-Line was a stronger investment than in actuality and was not completely reflective of the economics of the industry.
When developing new products, the software industry has to establish a point where products become technologically feasible for actual production. Once established, they forecast future sales and defer other costs. This action played a large role in deeming the future success for software companies; this was especially integral to Sierra On-Line because at least 40% of its sales were attributed to new titles...
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