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Boston holds 1.2% of the entire U.S. population or 3,548,809 current or potential dog owners. If the one in five households being owners of "mans best friend" holds true in Boston, only 645,238 people in its population are pet owners, leaving a large market open for opportunity.
Target Market
Many adults, single or married, that are between the ages of 21 and 54 consider their pet to be a part of the family. This is why Show Circuit Dog Food's target market will consist of this age group.
The first four categories (parents with school aged children, roommates, childless couples, and parents with younger or older children) are specifically the target market for Show Circuit Dog Food...
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