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They reject patients who do not fall into their set guidelines so there input is consistent. This enables Shouldice to operate with a production focus versus the traditional hospital where patient needs vary widely requiring a much more flexible approach.
Shouldice’s operating strategy is to focus on high volume simple surgery. Their target customer is a relatively healthy external hernia patient that wants to save money or is looking for experience and the Shouldice method. Shouldice has competitive advantages in price, surgery technique, time of recovery, and customer service (i.e. free check ups)...
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