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Given Land Rover’s advanced technology, brand equity, and developed distribution network, Tata could receive immense amount of information to be used in other products or companies in its portfolio.
However, there are some difficulties arising from both potential M&A. Jaguar and Land Rover’s British union refuses to allow any takeover company to close any of their three existing factories. The union also insists that Ford continues to hold a minority stake after the sale, which will prevent Tata from exerting full control of these companies. Another question that needs to be answered is what value is to be gained from merging luxury automotive brands, like Jaguar, with the Tata automotive brand, which is known for affordability...
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