shimla

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Title: shimla

Essay Details:

Subject: Business

Author: Heather W

Date: November 13, 2012

Level: University

Grade: A

Length: 7 / 1971

Essay text:

Apart from that the company also lacks a clear cut future growth strategy. During analysis it was found that Shimla Diary may adopt a phased expansion plan by expanding both organically and inorganically. It should also focus on improving the efficiency of existing plans by cutting costs. Further the firm should start increasing brand awareness by having a detailed marketing strategy. This is essential and should take place concurrently with expansion as then only the increased supply will be adequately met by increased demand. Finally in order to execute the above two strategies the company should under a restructuring process...

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