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Although this was not high on his list of choices, he saw potential in the industry. It was the post civil war era and Cleveland was experiencing an economic boom. His plan was to develop the market for paint and coatings to not only corporate America, but to the untapped consumer market as well. He was looking for the now called "Do It Yourselfer" who wanted to have a part of their own home improvement with a quality product. Edward P. Williams joined Sherwin in the late 1860's after ending his partnership with a glass company in Kent, OH. The two men never could have dreamed where their investment would lead them...
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