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Essay Details:
Essay text:
What are the factors that determine the successfulness of a particular investment in China? This article discusses this question through using the example of a successful story of an international hotel chain – The Shangri-la Hotels &
Resorts Group.
Inspired by James Hilton’s legendary novel Lost Horizon, “A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there,” the hotel group has since adopted Shangri-La as their corporate brand to promote Asian hospitality, which mainly targets leisure
and business travellers. Founded by the richest man from South East Asia, Mr Robert Kuok, it
opens its first award-winning hotel in Singapore at year 1971...
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Common topics in this essay:
- Pearl Continental Hotels
- front office hotels
- Hotels research
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- High Road To China
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